BACK TO ZERO
Take your team back to zero

Guides to sell more often

Practical ideas to help your sales team close more often, with real examples and how to apply them in Back to Zero.

How to sell 100 million a year: the recurring revenue formula

The formula with numbers: MRR per rep, renewal and team. Why you can't get there alone, how many sales you need and a simulator to find yours.

7 min read · Read →

Days without a sale: the one number your sales team should see every morning

A single number that resets to zero with every sale. Why it beats monthly reports, which alert levels to use and how to apply it without turning it into punishment.

6 min read · Read →

What monthly recurring revenue (MRR) is and how to calculate it

Monthly recurring revenue adds what your customers pay you every month plus the one-time sales of the month. Learn to calculate it with an example and why it is the goal that best drives growth.

7 min read · Read →

Recurring vs. one-time sales: why recurring revenue is worth more

What a recurring sale is, what a one-time sale is and why 10,000 a month is worth more than 10,000 once. With examples by industry and ideas to convert customers.

6 min read · Read →

12 ways to motivate your sales team (without overspending)

Proven, low-cost ideas to help your sales team close more often: a daily scoreboard, a closing bell, weekly challenges, pairs, streaks and more. What to do and what to avoid.

9 min read · Read →

How to set and split your sales team goal

Step by step: define a monthly sales goal that grows, split it by rep or by group, and communicate it every day without changing it mid-month.

7 min read · Read →

Do I need a CRM? CRM, spreadsheet or Back to Zero

What a CRM solves, what a spreadsheet solves and what Back to Zero solves. Signs you need each one and how to use them together without duplicate work.

6 min read · Read →

The daily sales email: what it includes and why its tone changes

How the email your team gets every morning works: the counter, the goal, who closed, the celebrations and the tone that rises as days go by. How to set it up.

5 min read · Read →

Getting started: set up Back to Zero in 5 minutes

Create your account, finish the 6-step setup, log your first sale and invite your team. Everything you need so tomorrow's email already arrives with real data.

6 min read · Read →